As coaches, elastic bands were part of our everyday training tools. However, the types of bands available were mostly made of pure rubber and many athletes and customers found the pulling on the skin unpleasant.
Besides the material, we were also dissatisfied with the design and handling, which coincided with the views of many colleagues and users. And the bands were expensive, too. We thought to ourselves: This has to be better!
Our sporting and professional backgrounds finally led us to take action ourselves and develop a completely new approach that may seem almost revolutionary in this field.